As one of the prime cities in Uttar Pradesh, Bareilly has always been in the limelight due to its political importance and because of its popularity in popular culture. The region is one of the 403 constituencies in the state and a number of notable personalities in all fields have come out of here. Bareilly is considered to be one of the most promising economical hubs in the region and not without a reason. It the seat of many public sector undertakings like the Bharat Sanchar Nigam Limited, Indian Oil Divisional Office, Oswal Overseas, IFFCO, Wimco and many more. They create employment opportunities and also makes the city the hub of cultural interest. Bareilly has very productive land and being situated on the Gangetic plains, it is a major producer of rice and cereals. The NH 30 passes through the region and the city center lies at the crossroads of Nainital Road and Bada Bazaar- Shahmat Gung Road. There are many other arterial streets as well connecting the city to various regions of the NCR which has promoted a great deal of infrastructural developments in recent times.