The House of Abhinandan Lodha, a prominent real estate firm, is set to enhance its footprint by acquiring land in 13 new cities. This strategic move aims to meet the growing demand for housing plots as the company targets an ambitious sales goal.
- The company plans to reach 30 towns by March 2026.
- Projected sales of Rs 2,200 crore for this fiscal year.
Strategic Expansion into New Markets
The House of Abhinandan Lodha, founded in 2021, is keenly focused on expanding its presence in the Indian real estate market. Currently operating in Maharashtra, Goa, Uttar Pradesh, Punjab, and Himachal Pradesh, the company is planning to buy land in 13 additional cities. According to Abhinandan Lodha, the founder, “We are constantly looking to buy land. It’s a daily exercise for us.” This expansion strategy reflects the company’s commitment to address the increasing demand for plotted developments, as they aim to establish projects in 30 towns by March 2026. The firm has already initiated development and sales activities in 10 of the 17 locations where it has acquired land. This aggressive approach comes amid rising consumer interest in land ownership, which the company believes will significantly grow in the coming years.
Projected Sales and Investment Plans
The House of Abhinandan Lodha is forecasting substantial sales growth, with an estimated revenue of Rs 2,200 crore in the current fiscal year. Looking ahead, their target is an impressive annual sales figure of Rs 10,000 crore by 2029-30. “We are aiming to provide clean titled land with all approvals to our customers, who are both end users and investors,” said Abhinandan Lodha. This focus on quality and transparency is crucial for attracting potential buyers, especially as the company continues to identify new cities for development. Recently, the firm announced a Rs 3,000 crore investment to expand its operations, acquiring 352 acres across six cities, including Amritsar and Varanasi. Such investments signify the company’s confidence in the real estate market’s potential despite ongoing challenges.
Future Impact of Land Acquisition Strategy
The strategic acquisition of land in 13 new cities places The House of Abhinandan Lodha in a strong position to tap into emerging markets. With a clear roadmap for growth, the company’s focus on plotted developments is set to cater to a growing demographic seeking land ownership. As Abhinandan Lodha emphasizes, “The concept of land ownership will increase in coming years.” This foresight could enhance the firm’s market share significantly. The ongoing efforts to provide well-approved land parcels could resonate with both investors and homebuyers, positioning the company favorably in the competitive real estate landscape.
In summary, The House of Abhinandan Lodha’s aggressive land acquisition strategy is a testament to its commitment to growth in the Indian real estate sector. As they target new cities and aim for significant sales milestones, the company’s focus on quality and transparency in land deals will likely attract a broader customer base. “We are optimistic about our future as we continue to innovate and expand,” concluded Abhinandan Lodha.
