Bengaluru, one of the fastest growing real estate market is witnessing a dynamic change in the lifestyle of the uber class segment. The increasing demand for luxury and super luxury apartments in Bangaluru have been replaced with the independent bungalow which was the symbol of social status. Now a days, by-invite and big-ticket homes signify the stature in the society, a snob value beyond wealth. The snowballing effect of owing “The Address” has started in the Deccan city, a concept borrowed from the flamboyant real estate of Delhi and Mumbai. Today, the Abodes that are rich in glamour quotient with an added exclusivity feature combined with the customary features have become popular among the luxury home buyers as they want their homes to be a reflection of their lifestyle. The theme based residential developments add charm to the luxury residences. The Lakeside Habitat by Prestige group based on Disney theme, Sobha city – A lavish Mediterranean-themed development are some of the famous themed development in Bengaluru. In this steadily growing market, various fashion brands are collaborating with the top developers in this luxury home business by providing their name tags or helping in the design structure of the apartments. With the expert research by Global Intelligence cell of Square Yards, the top five posh addresses to own in Bengaluru are: Mantri Altius on Cubbon Road, Prestige Golfshire in Devanahalli, Embassy Boulevard in Yelahanka and Van Gogh’s Garden by Total Environment on Lavelle Road. The exclusivity of these addresses is their affordability to some of the richest and renowned personalities of the country. Bengaluru has one-third of the HNI and NRI segment of India, due to which the demand of luxury homes is very high. Moreover, a unique concept of “By-invite” residential projects have increased the snob value of these addresses. This demand is slowly growing in the communities of corporate and IT major player as well as venture capitalists who want to make India’s startup capital their habitat. This migrated crowd likes to show off their glitzy lifestyle.
Bengaluru – Shifting Trends in the Lifestyle of Uber Class