Bridgestone India, a leading tire manufacturer, has recently launched its new generation tire called Bridgestone TURANZA 6i for the Passenger Vehicles Segment. This launch is part of Bridgestone’s previously announced expansion in the Passenger Radial business, showcasing its commitment to the “Make in India” initiative by the Government.
Premium Comfort and Performance for Indian Roads: TURANZA 6i has been specifically developed for Indian roads, providing a premium comfort ride experience along with superior fuel efficiency and wear life. With its advanced technology, TURANZA 6i is aimed at Premium Vehicles, including SUVs, Sedans, Hatchbacks, and CUVs.
ENLITEN Technology for Ultimate Customization: With the launch of TURANZA 6i, Bridgestone brings its global proprietary ENLITEN technology to India. This technology enables ultimate customization, allowing Bridgestone to offer a unique value proposition tailored to the growing needs of the Indian market. TURANZA 6i, with ENLITEN technology, ensures a premium comfort ride experience by providing a smooth and quiet ride, while also enhancing fuel efficiency and wear life. This makes TURANZA 6i the “Most Comfortable Seat on the Road” for discerning users.
Addressing the Electric Vehicle Sector: TURANZA 6i not only meets the general performance demands but also addresses the specific requirements of electric vehicles. It offers low noise, better fuel efficiency, and superior wear life, making it EV Ready. With the growing electric vehicle market in India, this tire is aligned with the future mobility trends of the country.
Customer Satisfaction and Visionary Approach: Mr. Hiroshi Yoshizane, Managing Director at Bridgestone India, expressed his excitement about the launch of TURANZA 6i and highlighted Bridgestone’s commitment to bringing global leading tire technologies to the Indian mobility sector. He mentioned that this launch is the result of Bridgestone’s planned investment strategy and showcases their dedication to offering the best technology for the fast-growing Indian market. Rajarshi Moitra, Chief Commercial Officer of Bridgestone India, emphasized the company’s focus on customer satisfaction. He stated that TURANZA 6i is a result of Bridgestone’s commitment to provide premium comfort through superior quality. He mentioned that the tire will be available in Bridgestone’s premium outlets across India, catering to the Premium Vehicles segment.
Driving Forward with Innovation: Bridgestone continuously works on improving its product range to serve the evolving needs of consumers. Inspired by the changing vehicle landscape in India, Bridgestone introduces new tire models into the market, including the TURANZA 6i. This strategic move allows Bridgestone to meet the growing demand for premium range offerings and positions the brand as a leader in the Indian tire market. With the launch of TURANZA 6i, Bridgestone India showcases its commitment to providing innovative and advanced tire technologies for the Indian market. As the automotive sector continues to evolve, Bridgestone remains at the forefront, meeting the needs of the customers and driving the industry forward.
