Imagine a time when home buying becomes as hassle free as buying stocks or SIP plans! What if you can get the site visit at the comfort of your home or comparing property prices without actually going into the market. Sounds fancy? It is not, anymore!
With the advent of technology, marketers and technologists have come together to evolve a system where home buying can be coupled with effortless experience. Be it home hunting or locality research or neighborhood tour or visit to sample apartment, innovations have cut through these time taking processes. Earlier, a home buyer used to spend all of his time visiting project to project, looking for a home of his kind. But today, thanks’ to modern day marketer, locality recce is conducted with the help of 360-degree videos, sample flats are available for virtual experience, brochures and floor plans are reduced to mobile screen with 3-D view.
Hunting at rocket-speed
Real estate portals like squareyards.com have actually made home hunting task a simpler one. With millions of options listed at a single place, these are segregated on the basis of budget, location and property size. A buyer who is clear about his needs can find a home of his dream in no time. Heat maps which has found its way in Indian realty arena very recently is a handy tool for end-users as well as investors. Search results on the basis of demand, supply, price range, new and old properties, ready-to-move and under-construction options, developed infrastructure are available at just one click.
Better judgements
Based on the results derived above, there are innumerable comparing tools available online where any prospective buyer can compare localities, properties, projects and even builders. Not just the technologists and the middle-man, even the builders are striving for achieveing maximum customer satisfaction. Mobile apps, real time construction updates, online stamp duty and registration formalities, frequent property fairs and events are some of the strategies being adopted in order to gain maximum traction from potential customers.
Online activism and Real Estate Buying
These days’ online research, social media, reviews can actually influence buyers decision. Suggestions and inferences are derived from consumer sentiments visible online. Social platform, reviews and ratings have become real parameters to judge the credibility of the builders. Online reputation of any service provider in real estate industry has a vital role to play when it comes to actual transactions from consumers. And why not, testimonies of current customers give a wide perspective to potential ones especially when it comes to post sale service.
In short, in today’s time home buying is no more a troubling idea, rather a technological art, if not mastery, you have to learn it.
