Realty Developers and Top Brands Roll Out Festive Campaigns During Diwali
As Diwali approaches, real estate developers and leading brands are unleashing a wave of enticing campaigns to capture the joyful spirit of the festival. With strategic planning, these companies are launching attractive advertisements well in advance, running throughout the celebratory period. The aim is to reach a wider audience and leverage the festive mood to drive sales.
Capturing the Essence of Diwali Festivities
The campaign ads launched by these companies strike an emotional chord by highlighting the sentimental values and traditions of Indian families during Diwali. Understanding the importance of connecting with the target audience, some companies have even roped in celebrities to evoke those festive sentiments.
IIFL Home Finance Ltd., India’s prominent affordable housing finance company, has launched the ‘Bharose Ki Keemat’ campaign this festive season. The company has partnered with talented actor Abhishek Banerjee as the face of the campaign. Focusing on the trust factor, IIFL aims to resonate with audiences through relatable narratives and memorable experiences.
Homesfy, India’s first listed tech-led real estate brokerage platform, unveils its heartfelt “Sapno Ka Gullak” campaign this Diwali. The campaign sheds light on the emotional journey of owning a home, paying tribute to the sacrifices made by parents for their children. Set within the heart of Mumbai, the campaign echoes the narrative of a middle-class family and their aspirations of homeownership.
Hettich, a renowned brand in interior design, has introduced its AI-powered campaign titled “Roast The Room”. In an attempt to merge humor with design, the campaign invites fans to partake in a different kind of roast. AI-generated images of cluttered rooms are presented without any Hettich products, allowing viewers to playfully make fun of them. This unique campaign was released right ahead of Diwali, adding excitement to the festival.
Chandak Group has unveiled “Ghar ka Favorite Din”, a heart-touching cinematic homage to go beyond the mere celebration of Diwali. This campaign explores the vibrant tapestry of family life within their exquisite homes. Taking viewers on an emotional journey, Chandak Group showcases the deep connection families share when cherishing their priceless moments in their homes.
Star-Studded Campaigns Enthrall Audiences
Signify, the world leader in lighting, introduced its latest television commercial featuring brand ambassador Rahul Dravid, the Indian cricket legend. The campaign highlights Signify’s commitment to innovation, leadership excellence, tradition, and festivities. Dravid perfectly embodies the spirit of Signify’s values, adding a touch of vigor and impeccable execution to the campaign.
The House of Abhinandan Lodha has launched India’s first-ever nationwide campaign this Diwali, aiming to emphasize the significance of land as a key asset class. The campaign features legendary actor Amitabh Bachchan, the brand ambassador of The House of Abhinandan Lodha. By reiterating the brand’s position in creating inter-generational wealth, The House of Abhinandan Lodha emphasizes land as a relevant and attractive choice for modern Indian retail investors.
Navin’s has roped in actor Dushara Vijayan for their latest campaign titled “Unga Veedu – Love ah, Arranged ah?”. Launched amidst the heightened festive spirits, this campaign features the heartthrob of south Indian cinema, leaving a lasting impression on the audience. With relatable narratives, the campaign reflects the brand’s values and offers audiences a glimpse into the festive joy experienced in a Navin’s home.
Irresistible Festive Offers in Real Estate Marketing
The festive season marks a significant surge in real estate marketing, where captivating campaign ads designed to entice potential buyers are prevalent. To fuel excitement among potential buyers, developers offer alluring incentives such as discounts, exemptions, and free gifts as part of their campaigns. These campaigns generate considerable buzz on social media, captivating audiences with heartwarming videos that beautifully encapsulate the essence of Indian family values and festive traditions. By leveraging emotional connections and showcasing the joy of family bonding during Diwali, these ads successfully grab attention and deeply resonate with their target audience.
The Subconscious Power of Festive Ads
The cleverly crafted Diwali campaign ads by realty developers and top brands play a vital role during the festive season, eliciting emotions, creating connections, and enticing buyers. While these campaigns are designed to boost sales, they also serve as moments of reflection and celebration, reminding viewers of the values, rituals, and joys associated with Diwali. As we immerse ourselves in the festivities, these campaigns serve as timely reminders of the true essence of Diwali – love, togetherness, and the creation of lasting memories with family and loved ones.
