Former Hero Realty CEO Dr. Dharmesh Shah and Wife Vibha Shah Launch FREYAA – A Unique Indo-Western Apparel Brand
New Delhi, June 17, 202x – In an exciting development for the fashion industry, Dr. Dharmesh Shah, the former CEO of Hero Realty, and his wife Vibha Shah have launched their new indo-western apparel brand, FREYAA. With years of experience in real estate and a shared passion for fashion, the power couple is set to make a mark with their unique styles and vision.
Introducing FREYAA
Offering a fusion of Indian and western styles, FREYAA creates vibrant and empowering apparel for modern, fashion-forward women. Every design reflects the perfect blend of elegance, tradition, and contemporary western aesthetics. The brand caters to a diverse range of categories, including indo-western, western, and Indian ethnic wear, showcasing its commitment to unique and culturally rich fashion choices.
A Journey Fueled by Passion and Friendship
Dr. Dharmesh Shah and Vibha Shah’s foray into the fashion world is fueled by their long-standing love for the industry. As avid fashion connoisseurs, the couple always nurtured the dream of creating a brand that reflects elegance, tradition, and modernity. With unwavering support from their friends Shrenik Lakhani, Nilesh Jagad, and Vishal Shah, who hold positions as Directors at FREYAA, the brand’s establishment became a reality. This team of passionate individuals brings over two decades of friendship and shared vision to this exciting venture.
Strategic Vision Driven by Past Success
With a remarkable career spanning over 25 years in the real estate sector, Dharmesh Shah plans to leverage his strategic vision while leading the sales and marketing operations at FREYAA. His extensive corporate experience, including leadership roles at Puravankara, Adani, and LODHA, positions him as an expert in driving sales pan-India and managing top-line operations of significant value. This expertise ensures that every aspect of FREYAA is meticulously planned, executed, and strategized.
Expanding Horizons and Future Plans
Looking ahead, FREYAA has ambitious plans to expand its footprint both nationally and internationally. The brand aims to establish a presence in retail stores across major cities in India, making its unique apparel accessible to a wider audience. Furthermore, Dharmesh Shah plans to elevate FREYAA’s profile by taking it to the international market and showcasing its distinctive indo-western fashion on a grand global stage.
A Complete Fashion and Beauty Experience
FREYAA goes beyond just offering apparel. The brand is also working on introducing Freyaa, You & I, a fragrance brand, and Skadi Naturals, an organic cosmetic brand. This multi-dimensional approach allows FREYAA to offer a holistic fashion and beauty experience to its modern audience, emphasizing the brand’s commitment to quality, innovation, and customer satisfaction.
Final Thoughts
Dr. Dharmesh Shah and Vibha Shah’s FREYAA represents a stylish synergy between Indian and western fashion choices. With their expertise and passion, the couple aims to redefine fashion and leave a lasting impression on the industry. Stay tuned for a fashionable expedition to elegance, tradition, and modernity brought to you by FREYAA.
To learn more about FREYAA and explore their delightful collections, visit their official website: freyaa.com.
Watch the FREYAA brand video here.
Disclaimer: This article is a press release, and the views and opinions expressed in this article are those of the authors and do not reflect the official policy or position of the publication. Readers are encouraged to verify any necessary information with the company mentioned.
