Godrej Enterprises exploring ways to make its landholdings in Mumbai value accretive
Godrej Enterprises Group is looking to invest around Rs 4,000 crore to streamline its 14 verticals and boost its consumer-first and nation-first businesses. The group aims to unlock value, especially in its vast real estate holdings in Mumbai. This initiative is part of the group’s growth strategy, as it focuses on faster decision-making, organizational agility, and performance.
The investments will be directed towards establishing cutting-edge engineering facilities and building the furniture brand Interio into a lifestyle label. Some of the consumer-first businesses that will benefit from this investment include furniture and security, while the nation-first businesses include aerospace and process engineering.
Under the realignment of the Godrej Group, Godrej Enterprises Group plans to explore ways to make its landholdings in Mumbai value accretive. The group has approximately 3,400 acres of land in the Mumbai Metropolitan Region, with a main focus on the development of Vikhroli suburb.
The aim is to enhance the brand experience, making it more aspirational while maintaining the strong equity of the Godrej brand. One of the priority areas for growth is the consumer-facing businesses, supported by the trust associated with the Godrej brand. Additionally, the group aims to enhance the overall consumer experience across all touchpoints.
Executive director Nyrika Holkar led the realignment talks between the GEG and GIG sides of the Godrej Group. The realignment was aimed at optimizing for the family, brand, and key stakeholders, while ensuring there were no disruptions to the operating businesses of either group.
One of the key areas of focus is the Interio furniture brand. GEG plans to build Interio into an aspirational lifestyle brand by revamping retail experiences and improving the product line. Additionally, the group is exploring the online experience to provide customers with an omni-channel buying experience.
To keep up with the global movement towards achieving net-zero carbon emissions, GEG plans to incorporate sustainable practices in the construction and use of the built environment. Recognizing that the construction industry contributes significantly to greenhouse gas emissions, GEG aims to construct and utilize buildings in an environmentally-friendly manner.
Overall, these investments and initiatives by Godrej Enterprises Group are aimed at adding value to its landholdings in Mumbai, boosting its consumer-first and nation-first businesses, and enhancing the brand experience. With a focus on organizational agility and performance, the group aims to position itself for long-term growth and success.
