Real estate in India, traditionally has been a male-dominated arena, with women playing a negligible role in it. You take any aspect of real estate, women were in the past largely ignored or side-stepped. Even for property buying decisions, they held no say or voice.
Times are changing now. Women are now not only participating in the realty sector but also playing a crucial role in its growth. Be it in development, brokerage, research or consultancy, women are making their mark in every sphere of Real Estate.
“The Square Times salutes the indomitable spirit of women in Indian property markets, on the occasion of International Women’s Day.”
Often termed as homemakers, women now have truly evolved as home builders, buyers, and brokers. As builders, they are leading in development and construction of the property. As buyers, they are proving to be influential decision makers and as brokers, they are providing crucial support and consultancy to property buyers.’
They are creating a rich and inspiring legacy for generations to follow. The time has clearly come for real estate marketers and sellers to acknowledge the strength of womanhood in this field. There still exists a certain hesitance, a little uncertainty to focus on women as key players in Indian real estate.
The need of the hour is to acknowledge the contribution of women to the real estate sector and the positivity that they bring to it. Women today are biggest influencers for purchase decisions especially the big ticket buyings. Women who are working real estate bring with them a depth of understanding and confidence to connect to the end user. They are perceived as being more patient and easy to deal with and have more empathy than their male counterparts.
At Square Yards, we talked to several property experts who told us, that the number of females inquiring about property purchase is rising. Even the number of women wishing to work with the realty sector is on the rise. Square Connect, the broker aggregator channel is witnessing a sharp increase in registration of women brokers on its platform.
