Indian hospitality giant, ITC Hotels, has recently revealed its collaboration with the Dangayach Group, a reputable Jaipur-based firm, to manage the upcoming Storii resort in the splendid city of Jaisalmer, Rajasthan. The project marks an incredible venture for ITC Hotels, further extending its prominent presence in the vibrant state of Rajasthan.
Storii by ITC Hotels: A Cultural Retreat in Jaisalmer: Sitting east of Jaisalmer city on the renowned Jodhpur-Jaisalmer Road, Storii by ITC Hotels is set to be an exquisite 119-key resort. Indulging its guests, the resort will boast various facilities including a restaurant, a bar, and an impressive 7000 sq ft of banquet space, ideal for meetings and events. Acknowledged as one of Rajasthan’s most sought-after tourist destinations, Jaisalmer entices visitors with its dynamic blend of art, architecture, hospitality, scenic splendor, and flavorsome cuisine. The desert city is notably renowned for its myriad of unconventional desert safari experiences, including captivating camel rides, captivating cultural performances, and thrilling adventure activities.
Meeting the Cultural Heritage of Jaisalmer: Striving to embrace the cultural significance of Jaisalmer, the management at ITC Hotels has envisioned Storii by ITC Hotels, Jaisalmer, to exhibit plush interior designs and elegant decor. This approach intends to create a captivating ambiance that encapsulates the essence of the Storii brand. Anil Chadha, the Chief Executive of ITC Hotels, expressed his enthusiasm for this groundbreaking initiative, stating, “The partnership represents a significant leap, enabling us to seamlessly penetrate a highly visible and popular leisure market. With Storii Jaisalmer, we offer another outstanding destination experience in Rajasthan’s enchanting desert circuit.” Chadha went on to highlight the diversification and expansion that ITC Hotels has successfully achieved in Rajasthan, proudly showcasing their portfolio encompassing over 800 keys across various brands, littered throughout iconic cities like Jaipur, Jodhpur, Khimsar, Jaisalmer, and Udaipur.
Excitement at the Signing Ceremony: The signing ceremony of this momentous agreement filled the air with excitement and joy for the Dangayach Group. Harimohan Dangayach, the respected Chairman and Founder, along with Atul Dangayach, the eminent Managing Director expressed their delight. “We are thrilled to have partnered with ITC Hotels for our latest resort project in Jaisalmer. The resort’s strategic location within a robust leisure market harmonizes perfectly with the unique positioning of the Storii brand, strengthened further by ITC Hotels’ operational expertise. We enter into this collaboration with immense hope for shared growth and success in the future.” The forthcoming Storii by ITC Hotels in Jaisalmer showcases a promising prospect – invite guests to immerse themselves in the rich cultural heritage of this vibrant city while indulging in unmatched luxury and supreme hospitality. With this remarkable partnership with the Dangayach Group, ITC Hotels stands poised to continue shaping the landscape of the leisure and tourism industry in Rajasthan, inviting avid travelers and local explorers alike to experience Rajasthan’s magnificence at its finest.
