Would you buy a home at the click of a mouse? In the new normal age, home buyers are increasingly going online to buy a property of their choice. Shopping a dream home on the web has become Amazon-like, and real estate companies like Square Yards are leading this digital home buying trend. This Square Yards’ company profile will give you a good insight into the organization and its products in detail.
Square Yards is India’s Largest Platform for Real Estate & Mortgages and one of the fastest-growing Proptech platforms in UAE, Rest of the Middle East, Australia & Canada. Its digital platform serves the end-to-end real estate consumer buying journey from search & discovery, transactions, home loans, rentals, property management, and post-sales services, thus providing a fully integrated consumer experience.
The only profitable Proptech platform in India
Square Yards has witnessed exponential growth in a very short span of time. The company was founded in 2014 by husband-wife duo Tanuj Shori and Kanika Gupta Shori, and today it ranks as top 20 consumer tech startups in India in terms of GTV (~USD1bn), top 50 in terms of revenue (~USD50mn), and is amongst the handful of consumer tech startups in India which are profitable.
Let’s slide into some more figures.
The company has achieved a significant scale in just 7 years and is one of few Indian startups which have successfully expanded globally. It has a direct presence in 20+ cities globally and has more than 5000 employees across 9 Countries. Today, Square Yards ranks among the top 10 most profitable real estate companies in the world.
Square Yards’ (Gross Transaction Value) GTV run rate of USD 2billion+, annualized revenue run rate of USD70million, EBITDA of USD 10 million, and 5million+ monthly visitors are one of the highest in the industry. More than 25,000 transactions are facilitated through Square Yards platform, more than any other developer or brokerage in India.
In fact, in FY21, Square Yards had the most profitable year in its history with four profitable quarters.
Making the home buying journey hassle-free through a full-stack platform
Square Yards is fast disrupting the traditional real estate marketplace with the help of Data Analytics and VR tools. The company is keen on building an ecosystem of services across the real estate value chain. From a traditional brokerage firm, the company moved towards integrated plays, including mortgages, rentals, interiors and property management services through ancillary platforms like Square Capital, Azuro, Interior Company, PropsAMC and PropVR.
Square Yards group brands
Square Capital
Square Capital is a digital lending marketplace that captures the home loan business arising from Square Yards’ real estate transactions. It handles the entire lending process for clients, starting from assisting customers in choosing the right loan product, payments, builder-buyer documentation, till the time the entire loan is facilitated.
Azuro
Azuro is India’s largest rental and property management platform that takes care of all rental-related aspects including handling tenants, conducting background checks, automating rent collection and maintaining the property. The platform has won the sentiments of rental homeowners and NRI commercial property owners looking for smooth management of their underused assets without any external interference.
Interior Company
Interior Company is the home furnishing arm of Square Yards that provides customized modular solutions for primary and secondary properties at affordable costs. Its tech platform uses virtual staging technology to offer an immersive 3D visualization of spaces, besides providing end-to-end designer solutions so that consumers get beautiful interiors at an affordable cost.
Square Connect
Square Connect is India’s first broker-to-broker app and transaction platform for real estate brokers, financial institutions, and independent financial agents. The app provides channel partners, access to a much larger real estate inventory so that they can do fruitful business outside their area of operations and also earn higher commissions slabs from developers. At present, the app has more than 200,000 registered brokers on its network.
PropsAMC
PropsAMC is a data intelligence, asset management and real estate services firm that uses its SaaS-based platform to map every single transaction for organized real estate projects in the top cities of the country. The firm’s data platform has 1Mn+ data points on 15+ unique denominators to analyze transaction data.
PropVR
PropVR is an AI-based, 3D visualization platform that treats homebuyers to 3D/AR/VR based city & project visualization of the properties and their neighbourhoods, enabling realty agents to conduct property showings using immersive 3D walkthroughs and integrated video-conferencing solutions via a tablet or smartphone.
Square Yards’ Tech Solves Real World Problems
Square Yards’ tech solves the typical real estate data asymmetry through search and discovery, it brings standardization and comparative market analysis, it helps reach to a wider target audience, it can help manage and digitalize the documentation, it helps scale the sales processes, and much more.
Square Yards has pioneered the Online to Offline (O2O) commerce for real estate customer acquisition and service delivery. Its Web portal offers deep research, data driven insights and unmatched decision tools that help home seekers and investors zero in on a location or project.
Once location choices are made, Square Yards’ 3D visualization platform comes into play offering homebuyers with a 3D walkthrough of properties and enabling agents to conduct more showings in a day and physical displacement-free convenience to homebuyers and families.
A SaaS-enabled tech suite comes next where real-time inventory blocking engines integrated with multiple payment gateways and post sales module for submission of online applications with digital signatures enables secure booking of the property.
The platform comes with the best and most accepted format for file encryption to provide highest levels of security and universal acceptance for all buyer information, KYC data and digital signatures, ensuring peace of mind for both buyer and seller.
How big is Square Yards?
As of 2021, Square Yards is present in 20 cities and 9 countries globally. The company has more than 200,000 brokers registered on its portal.
Is Square Yards a profitable company?
Square Yards is the only proptech platform in India with a profitable business model. The company registered four profitable quarters in FY21. In Q1, FY22, Square Yards gross profit rose 14% to 32 Cr.
Is Square Yards a good company?
Square Yards is a good choice for budding career achievers. The atmosphere of the company is laidback and cool. On-time salaries, handsome incentives, employee-centric culture, open-door policies and enormous growth potential are some facets of the company.
In what business is Square Yards in?
Square Yards is a real estate tech company dealing mainly in the business of selling primary real estate products. In 2020, the company ventured out into providing ancillary real estate services including rentals, resale, property management, interiors and property management, in a bid to build integrated real estate ecosystem.
