Marriott International, the world’s largest hotel chain known for its vast number of rooms, has reaffirmed its strong investment in South Asia. The company has signed 28 hotel deals in 2023 and continues to pursue additional opportunities in the region. The development pipeline includes over 4,600 rooms across South Asian countries, which comprise India, Nepal, Bhutan, Bangladesh, and Sri Lanka.
Marriott’s Expansion Strategy in South Asia
Marriott International sees South Asia as a significant market for its expansion plans. With an existing portfolio of 160 operational properties encompassing 17 different brands, the company aims to further strengthen its presence. In India alone, Marriott manages operations in 148 hotels.
Future Openings and Brand Launches in 2024
In 2024, Marriott plans to inaugurate 14 new hotels in the South Asian region. The year began with the introduction of the Moxy brand, an exciting addition to their diverse brand portfolio. This launch signifies Marriott’s commitment to offering unique experiences to its guests. Perhaps the most noteworthy highlight is the launch of The Ritz-Carlton brand, which will debut in South Asia with The Ritz-Carlton, Amila Hills in Shimla in May 2029. This grand entrance into the region will enhance the luxurious offerings available to upscale travelers. Additionally, the company aims to expand its luxury presence in India with the JW Marriott Surat Resort and Spa and JW Marriott Sohna Resort and Spa in the Delhi-NCR area.
Mission Explained by Executive names
Rajeev Menon, President, Asia Pacific excluding China, Marriott International, expressed the company’s firm commitment to accelerating growth in South Asia. He stated that Marriott International’s expansion plans align with the region’s thriving travel and tourism sector. Menon emphasized the brand’s robust distribution platforms and the renowned Marriott Bonvoy travel program, which will continue to provide valuable experiences and benefits to guests and stakeholders. Kiran Andicot, Regional Vice President Development, South Asia at Marriott International, highlighted the chain’s primary focus on lucrative opportunities in key gateway cities, strategic commercial centers, and major resort destinations. This strategy will enable Marriott to capture the immense potential for growth in these regions.
Looking Ahead
Marriott International’s commitment to expanding its presence in South Asia reflects the company’s belief in the region’s vast business potential. With the addition of new hotels and coveted brands, Marriott aims to cater to diverse travel preferences and meet the growing demand for luxury accommodations. As the world recovers from the pandemic’s impact on the travel industry, Marriott International’s ongoing investments in South Asia demonstrate its long-term vision and confidence in the region’s tourism sector. Travelers can look forward to enjoying world-class hospitality, remarkable experiences, and exceptional service as Marriott continues to expand its footprint in South Asia.
