India’s foremost real estate transaction and aggregation platform, Square Yards, has officially launched its online media sharing contest for homeowners, named Meri Wali Home Story. This contest invites all homeowners to come forward and share their journeys towards owning and making their homes. These stories will be shared with millions of prospective home buyers who are visiting the wide-spread network of Square Yards via images, small videos and text.
Square Yards feels that each and every home comes with an exclusively special story behind it that will certainly inspire home seekers greatly. As the debut for the contest, Kunal Khemu and Soha Ali Khan have come together for taking the audience on a virtual tour of their personal journey towards homemaking.
Also read: Time to Write Your Own Meri Wali Home Story
The chief executive officer and founder at Square Yards, Tanuj Shori, stated that from his childhood itself, the concept of brand recall was always linked with recalling a story behind a brand, be it 2 minutes Maggi, Fevicol ka Jod or even caricatures by Amul or the cricket field inspired campaign by Dairy Milk. He added that there was always a single dialogue, moment and slogan which remained inside his head over the years. Shori opined that strong and reliable brands always find ways to tap into this personal connection and with the Meri Wali Home Story contest, Square Yards too wishes to build that special connect with its customers, visitors, and loyalists alike.
For a detailed report on this read the articles we were featured in:
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Published Date: 18 July 2020
