Truliv, a pioneering co-living startup, has announced its latest expansion in Pune, a major milestone for the Western Indian market. Building on its success in Southern India, Truliv is now eyeing West India as a key strategic location. This strategic move marks the company’s entry into a thriving new market, catering to the growing demand for flexible and community-centric living options in the region.
Strategic Expansion in Pune’s West Cluster
Truliv’s first Pune co-living is situated in a prime location near the West cluster of Pune, a rapidly developing area with ample office spaces. This site’s proximity to workspaces and modern amenities is anticipated to attract high demand, given Pune’s rapid urbanization and increasing professional ecosystem. By strategically positioning itself in this area, Truliv is poised to capitalize on the lucrative opportunities present in this increasingly competitive market.
Unorthodox Expansion Model and Investment Strategy
Truliv is leveraging its BSLO model (Build-Sell-Lease-Operate) to ensure an operational efficiency consistent with a strong financial performance, further promising a bright future in a growing market. This operational approach allows Truliv to efficiently tailor homes to meet residents’ expectations while providing scalable, outcome-based growth ensuring the ideal blend of quality and flexibility. This move marks the company’s commitment to providing quality service to home dwellers.
Aiming for 100 Crores Revenue and Expansion into 5 City Markets
Currently experiencing 2000 bed expansion through 2025, with a planned cumulative of 5,000 beds and revenue targets of Rs 100 crores by FY 2027, marks the determination of Truliv to solidify its footprint in the competitive market.
Pioneering Co-Living Spaces with Enhanced Amenities
Rohit Reddy, co-founder at Truliv, stated, “Truliv will benefit greatly from the West cluster as its high demand and growth potential unlock great financial opportunities. A powerful blend of urban expansion with new workspaces, combined with customer’s growing search for quality housing options will mark a significant milestone in Truliv’s success story.” This illustrates Truliv’s pursuit of innovative housing solutions along with focusing on residents’ specific needs and adapt current housing standards by a transparent approach of co-living in the well-strategically built communities that support ongoing connectivity with residents improving Truliv’s portfolio and trust amongst current as well as aspiring buyers alike to the industry in line with Truliv’s mission to strengthen the quality customer service experiences their customers await to enjoy to end with Truliv. With Truliv’s well defined growth strategy in the near and distant future, it will have expanded operations across multiple cities whilst serving the largest number of communities set on its mission and vision.
