Massive success has been registered at the online sales of Antriksh Urban Greek- A residential project located on L-Zone, New Delhi and exclusively marketed by Square Yards. The online sales event which was conducted on 5th July has also been complemented with an offline event. The event experienced an unprecedented success with a whopping transaction worth USD 40 million or INR 250 crores.
Antriksh Urban Greek
Antriksh urban Greek includes 2, 3 and 4 BHK apartments and is located on an area of 60 acres in Dwarka Extension, L-Zone- one of the upcoming locations in the NCR region. The location is developed as smart city, for which land pooling exercise has commenced.
Event Snapshot
The online event was marketed with the help of a massive SMS and email campaign that resulted in over 10,000 Expression of Interest (EOI). This eventually resulted into 356 final transactions, reflecting a total conversions of over 3.5% – an exorbitantly high conversion rate which is generally not a common phenomenon in realty industry.
The online event has also been complemented with an offline event conducted in Radisson Blue Dwarka, New Delhi. The offline counterpart of the event has been associated with a total footfall of 650 and contributed 20% of the total transactions.
Technology Enabled
The corner stone of the successful campaign was the usage of some of the spectacular digital walkthroughs and inventive technologies. Square Yards proprietary technology called Scape that includes 360 degree panoramic view of the whole project, 3D rendering and 2D floor plans have been introduced in the event. The presence of such magnificent technological tools enabled buyers to digitally go through the property and take informed decisions.
A New Era
The unprecedented success of the event heralds a new era in the Indian real estate landscape. It is indicative of an evolving future, wherein technology will be one of the key enablers in property purchase cycle. It demonstrates how state of the art technologies can catapult user engagement and interaction to new levels thereby replicating a real world experience on the virtual space. These new age digital expeditions will reduce the necessity of countless iterations of physical property visits, which hitherto buyers tend to make to know their dream homes better – Transactions now are just few clicks away.
