Real estate lead generation is no rocket science; there are several ways and means by which you can consistently churn out productive leads for your real estate business.
Real estate lead generation is an art and science, all at the same time! It requires thorough research, homework and planning in order to set up a successful sales pipeline where you consistently generate better leads, classify them quickly, activate warm leads, work on cold leads and close deals faster than before.
Here are the best real estate lead generation tips that are worth considering:
- Create compelling marketing campaigns- Advertisements and marketing collateral are great ways to target your audience. Just make sure that you are targeting the right audience and buyer persona (requires homework and insights) and emphasize on compelling advertisements and campaigns with thank you pages, landing pages (optimized) and emails (optimized suitably) for following up.
- Successfully sold projects are your biggest USP- Whenever you sell any unit or units, make sure that you showcase the same to your target audience. This goes a long way towards building customer trust in your brand while emphasizing on your reliability as a real estate agent. Additionally, showcasing sold-out units will draw people looking for units nearby or in these same areas, since they will assume that you know everything they want to know about the locality, developer, etc.
- Choose your demographic carefully- For solid real estate lead generation, you have to carefully choose your targeted demographic and the type of lifestyle that you are attempting to sell through your projects. Try to segment projects on the basis of certain lifestyle indicators and demographics, i.e. young couples, families, pet-owners, larger families, etc.
- Virtual tours always work- Prospective clients always want to see the property virtually these days before they make the final site visit. You should invest in technology that helps you showcase your property digitally or simply go live on Facebook and display the unit to targeted buyers. Webinars and live video sessions can help you generate several productive leads in the bargain. 3D or virtual walkthroughs are always more preferred by people.
- Build up your social media presence- People automatically gravitate towards real estate agents who have a stronger presence on social media. Beef up your presence on Facebook, Twitter, Instagram and LinkedIn, particularly in terms of creating business pages and posting/updating regularly.
- Create great blogs/content- Invest time in creating compelling content in the form of blogs, social media posts, articles and news/updates pertaining to real estate, your projects and other related aspects. Have handy guides, DIY and other helpful information in place for customers.
- Good content marketing always works- Smartly market your content across multiple platforms with suitably chosen keywords, back-linking and content for popular forums.
- Invest in a Chatbot- If you’re too busy to field dozens of calls or customer enquiries simultaneously on your website or social media page, invest in Chatbots which can guide your customers better and take a load off your shoulders as well. The 24-7 nature of Chatbots and instant availability will naturally please prospective customers.
- Offer resources for free- Have downloadable resources including industry related PDFs, locality surveys and other helpful material available for customers on your website and social media platforms. This could enhance real estate lead generation by a good deal.
- Keep following up- Once people choose your project/offer or are interested to communicate further, make sure that you follow up at the right time and maintain these relationships. Keep leads engaged with the right content, i.e. social media posts, videos, blogs and keep remarketing your content as well for better engagement. Make sure that you encourage clients to offer feedback and aim at solving their issues/answering their questions as much as possible. Do this even for those who have already bought units from you. Email marketing campaigns may help immensely in this regard.
Following these real estate lead generation tips will considerably benefit real estate agents. A little patience and perseverance will help you seamlessly generate leads in high volumes for your business.
