Scapes leverages Augmented Reality to regain ownership of Customer Experience

VR-AR

Pokemon go has taken the world by storm, pulling augmented reality (AR) out of the confines of science fiction into its future home – our physical world. And although AR has been on the marketers’ radar since 2012, it is only now – with the contagious spread and success of the location-based AR game – that the technology has gone truly mainstream.

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