In this digital era of too many property listings and luring advertisements, selling a property at a fair rate and within the expected period is a hard struggle. In this case, broadcast your property live is the most effective and result-oriented real estate marketing strategy to reach potential buyers. Curious to know how live streaming of your property can help you seal the desired deal? Let’s delve into the benefits of broadcasting the property, its platforms, and different ways.
Understand the Concept : Why to Broadcast the Property?
At present, the online real estate world is filled with many options. As a result, people want more than property photos and descriptions to choose the best real estate deal. That’s where virtual home tours enter the realm of property marketing and selling. Real estate broadcasting suggests a pre-recorded or live video tour of the property that gives an authentic inspection of the real estate business.
Top Five Benefits to Broadcast Your Property
Broadcasting the property boosts the interest of the buyers in the properties. The top benefits of live broadcasting are:
- Increased Authenticity
Finding an authentic deal online takes work nowadays. Therefore, many people prefer a live virtual tour of the property to analyse it and choose the best option.
- Clear Buyers’ Doubts
Only some have enough time to see every suitable property themselves. When the buyers analyse every nook and corner of the house and outdoor locality virtually, it clears several doubts and makes them more interested in the purchase.
- Boost Property Reach
You get more potential buyers and the best rate for your property when you stream it live. Live streaming is a current trend that grabs the attention of the mass audience.
- Help in Faster Selling
Most people prefer digital platforms for almost every need. Live streaming speeds up the property sale process because the maximum audience is on an online platform.
- Help in Cracking Expected Deals
As live streaming gets the real estate agent closer to several buyers, they get options to crack a reasonable deal within the desired time.
Various Platforms to Broadcast Your Property
The top three online broadcasting platforms for real estate agents are:
- YouTube: YouTube is one of the most trustworthy video platforms. If you consistently upload unique content on the YouTube channel, you will enjoy a tremendous increase in subscribers. The high number of subscribers will enhance the live-streaming reach and attract a mass audience.
- Facebook: Facebook is one of the most authentic and prominent communication apps where people belonging to various places connect. Live streaming on your Facebook page and a virtual tour posted on Facebook Marketplace can help you increase the number of interested buyers.
- Instagram: Instagram can expand your reach to a broader audience. One trendy post can attract an audience of thousands or millions.
Factors to Consider Before Broadcasting Your Property
The table below will familiarise you with what to do and avoid while broadcasting your property.
| Things to consider | Mistakes to avoid |
| Have an uninterrupted and high-speed internet connection for live property streaming. | Putting curtains over windows while shooting the live streaming. |
| Invest in the latest device with excellent camera quality. | Not checking the storage capacity of the device. |
| Make sure you shoot the videos on a day when there is no noise or disturbance around. | Not analysing the broadcasting platform and its features. |
| Consider shooting videos in high-quality lighting to shoot clear and impressive videos. | Not utilising other marketing strategies to build an audience before streaming. |
6 Ways You Can Make Your Live Streaming Compelling
Although broadcast the property interior is a good option, you should offer different content during social media live to impress the audience. The different ways to make your life streaming compelling are:
- Open Home Visit: Show your client a visit to the home on sale. It connects the audience with the emotions and experiences of owning a new home. It also makes the virtual home tour more likeable.
- Highlight Key Features: While showing the property virtually, make sure you highlight the key features of the property. You should show the best corners and features of the home, be it indoor furnishing and interior or outdoor view.
- Make It Engaging: You can stream the property auction live. It will boost the interest of the audience. Answering the buyers’ doubts or asking fun questions during live streaming also makes the video interactive.
- Introduce the Neighbourhood: You should also talk with the neighbourhood of the listed property. In addition, introduce the nearby amenities to enlighten your audience about the atmosphere and livability index of the area.
- Present Something Informative: Interviews with real estate and market trend experts can attract a larger audience. Make your audience familiar with the current property prices, rental trends, different property types, etc.
- Boost the Reach Through Giveaways: You can also announce a giveaway during live streaming to enhance channel or page reach. The giveaway should comprise fun activities or contests to reach a real audience.
Wrapping Up
In this digital era, people look for authenticity. Broadcasting the property is that authentic and compelling content your buyers want to see. It requires your time, effort, and enthusiasm. It is better to have assistance shooting the videos so that you can focus on the content part. In addition, always keep yourself updated with the latest trend before broadcasting your property.
FAQs
Which is the best platform to promote your property?
Youtube, Instagram, and Facebook are undoubtedly the best live-streaming platforms. However, youtube is the best and most-loved app to stream videos, considering its audience and prominence as a video app.
What tool does one require to shoot broadcasting?
You must invest in the best quality live streaming tools and a high-speed internet connection. You need a high-quality collar mike, a smartphone with the latest features, the best camera, and a tripod or selfie stick to hold the device.
What are the other social media tips for property sales except live broadcasting?
Creating captivating and trendy home tour reels, conducting property-related question-answer sessions on stories, posting high-quality images with engaging captions, and utilising the right hashtags can also help with the property’s reach.
