With the changing trends in the real estate market, innovative approaches need to evolve to keep pace with the consumer taste.
In view to that, various builders are taking pioneering steps in launching Theme based Townships to stand out in the crowd of almost identical projects. Adding a flavor and a sense of uniqueness to the township culture, these theme based projects are ranging from cultural themes like Spanish, Greek and Mediterranean to interest-related themes like sports, Hollywood, etc.
Gone are the days when home buyers were charmed by the amenities like swimming pool, clubhouse, gymnasium and indoor game rooms in the township plans.
Now-a-days, individuals look for glamorous towering concepts. This usually happens with those buyers who have travelled across the globe and have had a glimpse of an alluring outside world. This in turn has shaped their lifestyle aspirations and they want their dream home to be a reflection of the same.
Not only the developers, even Indian government is pumping money in these themed township projects. Recently, West-Bengal government has come with a township concept based on theme of ‘Analytics’. The concept of this city of analytics was launched at the ‘Business Analytics Innovation Summit @ Bengal’.
Here are some of the popular themes on which some of the renowned township projects are based upon in the country:
1) Mediterranean Theme
In Mediterranean theme, the project offers an abode that exemplifies stylish architecture and tranquil surroundings of the Mediterranean regions. From arches, porticos to cut-stone facades and railings and the lush greenery and beautifully landscaped gardens is every bit Mediterranean. The pebbled pathways, vast landscaped gardens and ornate fountains add to the beauty of this theme.
The exemplary projects of TATA Housing – La Montana, Pune & Sobha City, Bangalore are based on Mediterranean theme.
2) Singaporean Theme
A Singaporean-themed township offers eclectic styles of spacious and well-built apartments, bungalows and villas that illustrate the lively and diverse culture of Singapore. The scenic beauty of these gardens complement and harmonize with the elegant and handsome aesthetic classical architecture from Singapore.
Bloomfield in Pune is a Singaporean-themed township developed by the prestigious real estate company, Amit Housing.
3) Disney Theme
Inspired by the concept of Walt Disney theme park, residences designed around this theme offers you a veritable fairyland to call home. These townships are a truly enthralling experience, especially for children providing colorful play area with favorite Disney characters represented in one form or the other.
Lakeside Habitat, a project by the renowned developer Prestige Group, is one of the distinct new launches in Disney theme in Whitefield, Bangalore.
4) Roman Theme
The roman architecture theme illustrates a perfect blend of classic and modern Rome providing a serene environment for a refreshing and royal lifestyle. The large amphitheaters in the lush green wide landscapes with the classic pillared apartment buildings make the perfect amalgamation of modern and classical world assuring its inhabitants a pleasing lifestyle.
The eminent developers Supertech Limited has come up with its unique residential project, Supertech Romano, in Noida.
5) Spanish Theme
These themed residences illustrates an elegant architecture of planned townscapes with the typical Spanish courtyards, patios and arcades. The traditional gardens along with aesthetic motifs covering the landscapes make a fruitful attempt to keep up with the Spanish culture and architecture.
Villa Viviana is a Spanish themed township is a joint venture of Arihant Housing and J P Morgan in Chennai. Viviana brings out the essence of the Spanish lifestyle in its design and structure.
6) Golf Theme
The USP of these golf-themed housing projects is the availability of sports facilities for residents along with the designer golfing fairways, tree-lined streets, pedestrian paths, cycle tracks and much more. These themed township provides a resort-like environment as more than 80 per cent of the project area is dedicated to greenery with landscaped parks, artificial lakes, fountain sculptures along with a segregated children’s play areas, a bird sanctuary and an organic farm, rain-harvesting facilities, and well-manicured walkways.
Developers like Logix, Antriksh, Shubhkamna, Brys, etc, have already launched luxury golf-themed housing projects in Noida.
